From Checkout to Cashback: EastWest and Puregold Unveils Always Panalo Visa Credit Card!

(L-R) Issa Gotianun Yap, EastWest’s Head of Strategy and Transformation; Jerry Ngo, EastWest’s CEO; Ferdinand Vincent Co, Puregold’s President; Ivy Piedad, Puregold’s Head of Marketing

Imagine earning rewards just by doing your regular grocery run. Now, that idea has officially turned into reality with the launch of the EastWest Puregold Always Panalo Visa Credit Card -- a practical, perks-packed card designed to make every peso go further.

The launch event, held last April 3, 2025, at Bonifacio Global City in Taguig, felt more like a celebration than a corporate affair. With upbeat music, colorful visuals, and an enthusiastic crowd of bank executives, retail leaders, and media guests (myself included), it was clear something exciting was unfolding. A powerful partnership between EastWest Bank and Puregold Price Club, Inc. created with one thing in mind: making everyday spending more rewarding for hardworking Filipinos.

Jerry Ngo, EastWest’s CEO

This card is a collaboration between EastWest and Puregold that delivers practical, real-world benefits. It turns regular grocery runs into opportunities to earn cash rebates, which can be converted into Puregold P-Wallet credits, helping cardholders stretch their budgets while enjoying the ease of cashless payments. This partnership is rooted in the shared goal of serving real Filipino households. Something Puregold has done for years by being a dependable part of their everyday routines

said EastWest CEO Jerry Ngo, during his opening speech.

How the Card Works: More Rewards, More Savings

The card’s rewards system is straightforward and generous -- exactly what budget-conscious shoppers are looking for:

Php30 = 1 rewards point when you shop at Puregold
Php100 = 1 rewards point for all other purchases
Rewards Points can be converted into Puregold P-Wallet credits wherein 1 rewards point = Php1
You can earn up to Php3,000 monthly in credits

That means your regular spending can quickly add up to real savings. It’s like getting cashback with every cart full of groceries.

A Launch That Brought the Perks to Life

The launch wasn’t just informative -- it was fun. There was a ceremonial card unveiling, a media roundtable with executives, and the lively debut of a catchy jingle that’s set to be played in Puregold stores nationwide.

It felt less like a corporate event and more like a real celebration. There was an unmistakable sense of pride from both teams, EastWest and Puregold, who clearly see this card as more than just a product. It’s a tool designed to empower.

Lawrence Lee, EastWest’s Head of Consumer Lending Cluster

Lawrence Lee, EastWest EVP and Head of Consumer Lending Cluster, said it best:

The EastWest Puregold Always Panalo Visa Credit Card maximizes every peso spent, making shopping for the family more rewarding. For every transaction brings you closer to bigger savings and exclusive perks

The timing of the launch couldn’t have been more perfect. It also marked EastWest’s 30th anniversary -- a milestone that highlights three decades of innovation and commitment to helping Filipinos live better, more financially empowered lives.

The EastWest Puregold Always Panalo Visa Credit Card is now open for applications. Shoppers can apply at any Puregold branch or online at https://ewbank.cc/puregold-eng to start enjoying the perks.

For updates and promotions, follow EastWest and Puregold on their official social media pages or visit eastwestbanker.com.