Johnson's Baby: Unveiling the #HealthyBabySkinPromise at the Edamama Family Expo 2023!

Johnson's segment at the Edamama Family Expo 2023

I attended this year's Edamama Family Expo 2023, Philippines' biggest shopping and learning event for families, held at SMX Convention Center, Pasay City which ran from September 15-17, 2023. Mommas out there know that this is one of the most awaited event when it comes to shopping mother and baby needs. What I like is that they also have a series of events and talks to connect with parents, caregivers, and families -- one of which is from Johnson's Baby discussing one of the most crucial things to know especially for new moms: How to Prepare for Your Baby's Arrival. This was hosted by Johnson's celebrity mombassador Mommy Bianca Gonzales, with dermatologist Dra. Ayees Mendoza as guest, who both shared their expert advice to help moms of newborns.

Johnson's Mombassador Bianca Gonzales with Dermatologist Dr. Ayees Mendoza

Johnson's Milk+Rice Range is Safe and Effective for Newborns

The program reinforced the suitability of the Johnson’s Baby Milk+Rice range on newborns’ developing skin, highlighting its safe and gentle ingredients for healthy baby skin. Ever since the Milk+Rice product line was launched, Johnson’s Milk+Rice Bath and Lotion have been my son and I's favorite Johnson's variant until now that he is 9 years old. From the scent, to the smooth feel on the skin, this variant fulfilled what we long for in a bath and lotion. They are packed with milk proteins and rice extracts, two natural ingredients known to lock in moisture and protect the natural skin barrier.

*NEW* Johnson's Milk+Rice Baby Cream

While the segment was running, I have been noticing the Johnson's products beside Bianca which I haven't seen before. Later on, an exciting announcement unveiled Johnson's NEW product -- the Johnson's Milk+Rice Baby Cream. Fulfilling its brand mission of #HealthyBabySkinPromise, Johnson’s Milk+Rice Baby Cream works with the bathtime essentials to keep baby's skin moisturized, especially since baby's skin loses moisture faster than adults. It is designed to protect baby's face, elbows, knees from dry spots for up to 24 hours with regular use!

After the segment, I got to try this new Johnson's Milk+Rice Baby Cream. I like the gentle scent and that it has thicker consistency compared to the lotion but remains light on the skin. Although this is designed for baby's skin, I, as a mom, love how it made my hand smooth without the sticky feel. The tube packaging is a plus too! It comes in a handy 50ml which can easily be carried around, and a 100ml for home use.

Mommy Bianca at the Johnson's booth at Edamama Family Expo 2023

#HealthyBabySkinPromise: A Heartfelt Pledge by Johnson's Baby

Johnson's Baby, as the pioneer when it comes to all things mom-and-baby, understands the concerns moms face in ensuring their baby's comfort and well-being. Through time and continuous research, Johnson’s Baby continues to deliver on its promise to nurture and protect baby’s developing skin. The #HealthyBabySkinPromise is a heartfelt pledge by Johnson's Baby to prioritize the health and comfort of newborns by offering innovative products and expert advice to parents– both experienced and new alike. It arises from the understanding that a baby's skin deserves the utmost care, especially in its earliest days. For mothers, especially, those with newborns, fulfilling this promise is on top of every mom’s priority.

Claire Khadka, marketing manager for Johnson's Baby shares

The #HealthyBabySkinPromise embodies our commitment to creating a world where every baby enjoys the best care possible. Our Johnson’s Baby Milk+Rice line of products is designed to be safe yet effective for newborns, and we hope that these products continue to be a trusted companion for parents, offering the love and care that every newborn and their skin deserves.

Long-time celebrity mombassador Bianca Gonzalez shares with her fellow moms

From the moment my two girls were born, as every mom would, I always want to give them my best. For me, this includes the best care for their growing skin and hair. I am so lucky to have had Johnson's Baby as part of my two girls’ daily routines from day 1 and from their first bath! I am witness to how real the Johnson’s #HealthyBabySkinPromise is because of how I have seen Lucia and Carmen's skin moisturized and protected through their different ages and stages. I'm excited and happy for all the new moms who have yet to experience the Johnson’s #HealthyBabySkinPromise with Milk+Rice Bath, Lotion, and the new Baby Cream for their little ones.

I got to talk to Mommy Bianca to learn more about her journey as a mom with Johnson's products. Just like her, I knew I will be using Johnson's products even before my child was born. Because admit it, even our moms used Johnson's products on us when we were young 😊 It has been a trusted brand even before, and they continue to improve it to keep the product safer and better until now. True to their promise, Johnson's has kept my son's skin and hair smooth and healthy. Even though Mommy Bianca has a 7-year-old kid now, she still uses Johnson's - particularly the Active Kids line, which is designed for more active growing kids. This is also relatable on my end as my son is already 9 but I still find Johnson's to be the safest to use.

with Dra. Ayees Mendoza, Mommy Bianca Gonzales, and Claire Khadka

Johnson’s Baby continues to invite moms to give the best care for their babies of different ages and stages to experience the #HealthyBabySkinPromise. For more information on how moms can give the best care for their baby’s developing skin from first bath, visit the Facebook, Instagram, and TikTok accounts of Johnson’s Baby. Johnson’s Baby products can be purchased on the Edamama mobile app and online websites.