 |
Together with some personalities, Heineken's key partners, and representatives from the media, HEINEKEN Philippines led by its Country Manager Michael Vainio launched HEINEKEN SILVER at The Fifth Rockwell, Makati. This vibrant event was hosted by actor and TV personality KC Montero and radio personality Tony Toni. Pumping up the energy during the after-party was Mars Miranda - one of Manila’s favorite DJs.
Heineken Silver provides Filipino drinkers a premium alternative to socializing traditions with its smooth, easy-to-drink, less bitter, and extra refreshing taste! This is a result of masterly brewing simple, natural ingredients, including Heineken®’s famous A-yeast and quality pure malt, as well as sustainably sourced barley that supports HEINEKEN’s wider commitments to Brew a Better World.
I have been sober for years but this made me go for a drink. I can attest to how refreshing it is while keeping the original Heineken fruity notes and aroma.
 |
At Heineken®, we are always looking to bring products to the market that match the needs of our consumers. With the changing drinking culture within the Philippines, we are seeing drinkers wanting a beer that matches the smooth and easy to drink moments, that allow them to enjoy and celebrate time with friends and family. Heineken® Silver has been perfectly designed for these moments, delivering a smooth and easy to drink beer that can be enjoyed in a variety of different settings, where people come together to celebrate real and fun connections together
said Country Manager Michael Vainio.
%20DJ%20Tony%20Toni_%20Enrique%20Martinez,%20Asia%20Brewery%20CFO_%20Michael%20Tan,%20Asia%20Brewery%20COO_%20Mika%20Tagle,%20Heineken%20PH%20Marketing%20Manager_%20Michael%20Vainio,%20Heineken%20PH%20Country%20Manager_%20KC%20Montero.JPG) |
| DJ Tony Toni, Enrique Martinez (Asia Brewery CFO), Michael Tan (Asia Brewery COO), Mika Tagle (Heineken PH Marketing Manager), Michael Vainio (Heineken PH Country Manager), and KC Montero |
Heineken® Silver is available for purchase for 18 years old and up in both on and off-trade retail channels. It comes in 330ml cans and bottles as well as 500ml cans. So for your next party or get-together, or whether you just want to have a "me" time at home, have a bottle or can of Heineken Silver and experience a new way to chill.
