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| The Giving Town Christmas Fair |
Ten weeks before we welcome year 2017,
The Coffee Bean & Tea Leaf held its
The Giving Town Christmas Fair at The Gallery Greenbelt 5. It is in this event that they unveiled the
Giving Journal 2017, which comes in four colors (rose, turquoise, purple, grey), each representing a Giving icon.
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| what The Giving Town is about | helping lives |
I am not one of those who buy coffee to collect stamps and avail next year's planner. I get my coffee or tea fix from time to time, yes. I used to buy planners which cost around Php 350-600. My notion was that why would I have to spend thousands for coffee if I can buy a similarly interesting planner for a cheaper price.
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| huge Giving Journal displays |
But when I attended
The Giving Town event last October 21, 2016, it was then I learned that it's not really about getting more customers and collecting stamps. It is
The Coffee Bean & Tea Leaf's way to
give back to the community. And we, too, as their customers can help with every cup of coffee or tea that we consume.
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| The Gallery at Greenbelt 5 |
For 9 years now,
The Coffee Bean & Tea Leaf has continued to fulfill their commitment in giving and making lives better, one cup at a time. This year's central theme is
the cup that changes lives.
The Giving Town provided a venue for customers to learn more about CBTL's partner organizations, to be involved in various advocacy -- all while enjoying in different activity booths. Here are some of their partner organizations:
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| took the origami challenge at the Real LIFE Foundation booth |
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| Virlanie Foundation and its Giving Tree | Resources for the Blind Inc. |
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| assembled the vision puzzle at the Habitat for Humanity booth |
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| memo pads from the Kythe Foundation | A Liter of Light |
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| embraced Hope |
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| Haribon Foundation | design your own Christmas cup |
Now, how to avail
The Giving Journal 2017?
1. Get a Stamp Card - A minimum single-receipt purchase of a regular or large sized Original Ice Blended®, Espresso/coffee-based, or Tea-based Beverage, Hot Chocolate/Hot Vanilla or CBTL™ capsules qualifies a customer to get a stamp card that comes with 1 stamp
2. Collect 12 Stamps - Gain and complete the stamps through purchasing:
(1) Original Ice Blended® (any flavor, regular or large)
(1) Tea Latte (any flavor, regular or large)
(1) Espresso/coffee-based Beverage (any flavor, regular or large, double)
(1) Holiday Featured Beverage (Winter Dream Tea Latte or Double Chocolate Strawberry, regular or large)
Any (8) Original Ice Blended®, Espresso/coffee-based or Tea-based Beverages, or Hot Chocolate/Hot Vanilla (any flavor, regular or large, double)
(1) Box of CBTL™ capsules (any flavor) = 2 stamps
(1) CBTL™ Single Serve Beverage System (Venus, Contata, Kaldi, or Desto) purchase automatically allows the customer to claim his/her 2017 Giving Journal
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| The Giving Journal 2017 in purple |
Please take note of the following:
- Combining of stamps is NOT allowed. All 12 stamps should be completed in just ONE STAMP CARD
- Promo Period: October 22, 2016 to January 8, 2017
- Claiming of the Giving Journal is from October 22 until 60 days after the promo has ended
- For Provincial stores outside Luzon, redemption will start on November 07, 2016
