Men nowadays are getting more conscious about their "image" or "ego" rather than their health or looks. There goes some versions of the "Manifesto ng Tunay na Lalake" (Manifesto of a Real Man) sayings: "Ang tunay na lalake ay walang abs" (Real men don't have abs); "Ang tunay na lalake ay nag-e-extra rice" (Real men go for extra cup of rice). Come on, real men know how to take care of themselves and know what is good for them. Real men have their own principles which are not swayed with crooked egoistic beliefs.
Just as men wanted their women to be fresh and presentable, men should also take an effort to look good. Not because it is what his environment dictates him to be, but because this what makes him feel good, and what gives a positive effect on the people around him. It is even an advantage that there are products formulated for men like the Kojie.san Men. You can find out more about it by visiting their Facebook page: http://www.facebook.com/
Manliness is all about having the right attitude and being open-minded. A lot of trends, influences, and sayings may affect one's personality but as long as you have the right attitude towards yourself and the people around you, you will always be treated a gentleman.